Article 1—Nintendo Instant Redemption Certificate (1991)
In 1991, the Federal Trade Commission investigated allegations that Nintendo of America had violated antitrust laws by engaging in illegal “price fixing.” The subsequent
About five million of these coupons were mailed to Nintendo fans in all 50 states. Each was accompanied by a letter from the attorney general of the state in which the recipient lived—in my case, Roland W. Burris of Illinois. Even though Nintendo appeared to be in a position to lose up to $25 million, the entire affair was seen as a victory for Nintendo. It was impossible to benefit from the settlement unless you went out and bought a licensed NES game, which put money right back in Nintendo’s pocket!
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